ADVERTISING: A Man of Distinction

To prohibitionists, Calvert Distillers Corp.'s men of distinction look more like limbs of Satan. The drys, who are trying to persuade Congress to ban liquor advertising in interstate publications, broadcasts, etc., argue that the "distinction" ads are bad for young Americans; they are apt to persuade youngsters that the way to achieve success is to have a Lord Calvert highball within easy reach.

Last week, Calvert President William Wendell Wachtel, suave enough to pose for one of his own ads, uncorked a rebuttal in The Advertiser and in a letter to the Washington Post. The men of distinction, said...