Three weeks ago Manhattan's R. H. Macy & Co., a longtime foe of so-called Fair Trade, cut prices on electric appliances below the minimum set by manufacturers. Last week the General Electric Co. struck back, asked the New York County Supreme Court for an injunction to force Macy's to sell at fair-trade minimums.
G.E. also filed seven more suits on similar grounds against a group of New York City discount houses. It was their reductions which had given Macy's an excuse to cut its own prices and thus force manufacturers to enforce fair trade minimums or drop them. Sunbeam Corp....
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