Cinema: Boffo

After 17 months of reserved-seat showings at a $2.40 top in Manhattan, Hamlet played a three-day booking last week in 55 New York City neighborhood theaters. Some exhibitors nervously double-billed it with a Lionel Hampton "musical fea-turette." But though prices were advanced (90¢ to $1.20), the results were boffo: standing room only, bigger popcorn sales and a whopping $300,000 gross. Total U.S. receipts so far: $4,000,000.


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