The Press: Girl with Roses

In the Paris flea market, Fleur Fenton Cowles once bought a golden pin shaped like a swallow's wing, which she thought "a symbol of flight, excitement, beauty." Last week, as Fleur's new monthly magazine Flair spread its wings, a reproduction of the pin adorned its bright scarlet cover. To Editor Cowles, it was a moment of high excitement and typographical beauty. But more dispassionate observers considered the maiden flight hardly as breathtaking as all that.

Like the pre-publication dummy (TIME, Sept. 12), Flair's Vol. I, No. 1 was full of tricks. Samples: a "window" in the cover permitting a partial view of...

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