ADVERTISING: Love That Supermarket

When the Department of Justice went after the Great Atlantic & Pacific Tea Co. with an antitrust suit two months ago (TIME, Sept. 26), it thought it had a popular target. The trustbusters thought that small grocers would be glad to see the A & P chopped down to size. Last week A & P happily produced evidence that the trustbusters might have guessed wrong. In full-page newspaper ads in 1,800 cities, the

Company reproduced a handful of the attacks which 50 independent retailers and small chains have made on the Government for its prosecution of A & P.

"Why are...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!