The Press: Cub Reporter

In their mailboxes one day last week, 100,000 businessmen, labor leaders, governors, novelists and professors found free samples of The Reporter, a new, slick-paper fortnightly magazine of "facts and ideas." Heralded by newspaper ads, another 50,000 copies went on sale (at 25¢) on newsstands across the U.S. With no other preliminary promotion, The Reporter hoped eventually to pick up 50,000 readers who would be attracted by its basic editorial proposition: "America as a nation [is] inseparably tied to the freedom and well-being of other nations."

It was a well-intentioned idea, but it did not provide The Reporter's reporters with a plain or...

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