In their mailboxes one day last week, 100,000 businessmen, labor leaders, governors, novelists and professors found free samples of The Reporter, a new, slick-paper fortnightly magazine of "facts and ideas." Heralded by newspaper ads, another 50,000 copies went on sale (at 25ยข) on newsstands across the U.S. With no other preliminary promotion, The Reporter hoped eventually to pick up 50,000 readers who would be attracted by its basic editorial proposition: "America as a nation [is] inseparably tied to the freedom and well-being of other nations."
It was a well-intentioned idea, but it did not provide The Reporter's reporters with a plain or...