MANAGEMENT: Subsidized Press

The "house organs" with which big & little business tunes up, informs and serenades its employees, stockholders and customers have become pretty big business themselves. Just how big was measured for the first time last week by the International Council of Industrial Editors. It reported that industry is spending $108,849,752 a year on some' 6,000 big & little magazines. Their subsidized circulation totals a whopping 49,282,900 a month, more than double the circulation of the free press's four leading magazines combined.

In subject and size, the house organs range from Sulka Shirt Tales, which goes chiefly to several hundred dapper...

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