Medicine: Annual Refresher

The milk company's mechanical cow chewed & chewed; the pretty wax dummy in slacks pumped an exercise bicycle; models in low-cut dresses called attention to anti-allergic cosmetics. The 12,000 doctors attending the 97th annual meeting of the American Medical Association in Chicago last week wandered among such exhibits with an appreciative eye.

The medical midway had been set up on the Navy Pier, which juts nearly a mile out into Lake Michigan. The booths had been prepared by 320 commercial exhibitors (space rented for $3 a square foot); the 185 scientific exhibits had cost the A.M.A. about $24,000 to install.

The doctors, as...

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