One of the biggest props under the boom is another kind of boom: the vast increase in the U.S. population. Last week, the National Industrial Conference Board warned businessmen that it was time they began taking the population boom into account. Said N.I.C.B.'s Business Record: "The significance. . . to businessmen can hardly be overestimated."

Thanks to the rise in marriages during the war, and to general prosperity, the U.S. added 2,800,000 more consumers to its population in 1947. With an estimated population of 144 million today (v. 132 million in 1940), the U.S. has already hit a total the...

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