AUTOS: Brother's Turn

Old Henry Ford had grown big making little cars; when he made bigger cars, (Lincoln and Mercury) he did not do as well. Young Henry Ford II thought he knew why: the bigger cars had always been subordinated to the manufacture of Fords. Last week, to give equal emphasis to all Ford-made automobiles, Young Henry set up the Lincoln-Mercury Division of Ford Motor Co. as a nearly autonomous unit, connected to the parent company only by policy and financial control.

By giving Lincoln-Mercury room to grow, he hoped to give more competition to General Motors and Chrysler (whose manufacturing units are...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!