AUTOS: Brother's Turn

Old Henry Ford had grown big making little cars; when he made bigger cars, (Lincoln and Mercury) he did not do as well. Young Henry Ford II thought he knew why: the bigger cars had always been subordinated to the manufacture of Fords. Last week, to give equal emphasis to all Ford-made automobiles, Young Henry set up the Lincoln-Mercury Division of Ford Motor Co. as a nearly autonomous unit, connected to the parent company only by policy and financial control.

By giving Lincoln-Mercury room to grow, he hoped to give more competition to General Motors and Chrysler (whose manufacturing units are...

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