The old way of publishing books was to take a chance. More than one important U.S. novelist brought his publisher nothing but deficits with his first and second books (among others: Sherwood Anderson's Windy McPherson's Son, Ernest Hemingway's In Our Time). Wouldn't it be wonderful, though, if you didn't have to take such chances? That was the line a man named Albert E. Sindlinger peddled to publishers. He had been a vice president of the Gallup poll organization and he thought he knew a little something about what the public wants. Every book...
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