CORPRATIONS: Frood for Lyonch


In a restaurant in London's Olympia exhibition hall last week, British government officials sat down to a meal of "Frood," a new British product hailed as a likely dollar-getter in the export trade. But Frood turned out to be nothing more than precooked frozen food. With the U.S. frozen-food market already oversold, it looked as if Britons could not have picked a worse time to try to invade it. The only thing to give U.S. businessmen pause was that Frood's maker, J. Lyons & Co., Ltd., was not likely to back a bad...

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