Narrowcasting

Many U.S. radio listeners are dissatisfied with the programs that commercial radio gives them, but don't like the idea of Government-controlled broadcasting either. In recent years a group of well-fixed pioneers (among them: Adman-Diplomat William B. Benton, Economist Beardsley Ruml, Educator Robert M. Hutchins) have been proposing another alternative: Subscription Radio (TIME, Nov. 20, 1944).

The war nipped SR's development in the blueprint. But this week in the Saturday Review of Literature, Dr. Rolf Kaltenborn, son of Radiorator H. V. Kaltenborn and SR's most active convert, reported that Subscription Radio was about...

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