Radio: Golden Silence

Like any other commercial station, Louisville's 1,000-watt WKYW has always made all the noise its advertisers would buy. Last week, an advertiser showed that he considered the station's silence worth paying for. When WKYW signs off for the night, an announcer now says: "The next eleven hours of silence are sponsored by the Logan Co., makers of the famous Sleep Haven Mattress. . . . Good night—and good rest." Price of the smart spot announcement: just $6 a night.

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