Radio: Last Word

"In case of death, call us." Washington, D.C.'s WQQW (TIME, Jan. 20) had refused to air this inviting sales talk by a local undertaker. It had also banned soap operas, chill-the-children shows and (with a few sheepish exceptions) singing commercials. Instead, the station had gone heavy on good music, local news, literary, scientific and medical discussion.

But last week the undertaker had the last word with WQQW. "The station for intelligent listeners," like many another good idea in radio, died young; after losing money steadily during the station's six months of operation, WQQW's 125 owners (editors, doctors, housewives, etc.) put their property...

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