The Press: Wall St. to Main St.

Once upon a time the Wall Street Journal would not have thought of beginning its news stories so breezily:

"Betty Grable and Clark Gable face tougher competition south of the border."

"The nation's motor truckers are hauling a full cargo of woes. . . ."

The free-&-easy approach has paid: the old superstition that businessmen like their news stories dull just isn't so. Last week, having tripled its circulation in six years, the jazzed-up Journal hit a record 113,000 a day.

To people who know its name but not its nature, the Wall Street Journal...

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