"And this, ladies and gentlemen," trumpets the guide as he conducts his sightseeing party past an impressive, eight-story structure on Chicago's North Dearborn Street, "is the American Medical Association, founded by Dr. Morris Fishbein." Officials of the century-old A.M.A. are no longer amused by this glorification of noisy Dr. Fishbein, 58. He is the nation's most ubiquitous, most widely maligned, and perhaps most influential medico. U.S. medicine has many anti-Fishbeinites, and the A.M.A. has lately been trying to soft-pedal its best-known doctor.
Easier said than done. That was demonstrated again this week when the...
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