Education: Culture C.O.D.

This culture business needed a big businessman's touch. The University of Chicago thought it was doing well because 6,000 U.S. adults were reading the Great Books in evening study groups. But Businessman Lynn A. Williams Jr., who had caught the itch himself, said flatly, "There ought to be 15 million." Last week he left his job as vice president of the Stewart-Warner Corp. (radios, auto parts) to sell the Great Books to the masses—paperbound, at popular prices. His goal: To make Aristophanes' Birds outsell Betty MacDonald's Egg.

Bookstores in most Midwest cities have been...

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