Big Frog

Universal-International Pictures was the first major Hollywood moviemaker to decide that the little 16-and 8-mm. movies shown in homes, schools and churches had big domestic moneymaking possibilities. Three months ago, Universal set up a subsidiary called United World Films Inc. and jumped into the little movie pond. Last week, after much splashing about, United World emerged as the pond's biggest frog.

For some $2,000,000, it bought Castle Films, top-ranking producer-distributor of 16-and 8-mm. "packages" (film sold outright for private use). In 1946, Castle sold about one million packages—seven times as many...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!