Up Cigarets

To advertising copywriters, every brand of cigaret is peculiar, unique—or at least different from every other brand. But for 20 years no major brand has differed from the others in wholesale price. Last week, as cigaret manufacturers raised their wholesale prices ½¢ a pack, the R. J. Reynolds Tobacco Co. stepped slightly out of line. Lucky Strike, Philip Morris, Old Gold, and Chesterfield went up to $6.50-a-thousand (after trade discounts). Reynolds put Camels up just short of this —$6.48 a thousand.

Wholesalers will profit by the difference. But cigaret smokers will...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!