The Press: Belt-Level Stuff

The thing his chain of papers needed, said shrewd little Roy Howard, was a change of pace. The Scripps-Howard chain had a full stable of heavy and medium-heavy thinkers. What was needed was lighter, belt-level reading matter—about meat, sex, the movies. Result: by last week 30-year-old Robert C. Ruark, a balding, Southern-accented graduate of the sports pages, was the country's fastest-climbing columnist. His readily readable pieces, studded with flip and flossy phrases, were running in 19 Scripps-Howard papers and 20 others. He was making $500 a week, and had the promise of $40,000...

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