The Press: Let's Be Amusing

At 83, William Randolph Hearst had fallen hard for male society gossip columns.

Los Angeles society was apprehensive, and the Los Angeles Examiner's society staff was in a pout. Without consulting either group Hearst had ordered a newsy, nosy, plain-speaking society column called "Artie Angeleno Observes." Hearst's San Francisco Examiner already had a "Fred die Francisco." Both were patterned after the New York Journal-American's long standing "Cholly Knickerbocker." In Los Angeles, Hearst picked a newspaperman, and a social unknown at that, to do the job.

"Artie Angeleno" is green-eyed Jack (short for Jacquin...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!