COSMETICS: Sniff, Sniff

Wide-shouldered, hairy-chested William Nassaur, whose Courtley, Ltd. shaving soaps, lotions, talcs, and bubble baths had already deodorized and sweetened thousands of U.S. males, got set last week to waft his perfume worldwide.

His family-owned company had just been bought (for "several million") by William R. Warner & Co., Inc., a giant combine of a dozen-odd drug and cosmetic firms (including Richard Hudnut, operator of the DuBarry Success Schools). The deal left Nassaur with full operating control of Courtley, gave him access to Warner's 61 foreign outlets.

Already Nassaur has 1) set up Courtley production in Hudnut's Toronto plant, 2) swelled his advertising...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!