So many people were turning a deaf ear to radio that it was causing talk. Last week Variety compared this year's final summer Hooperatings* with ratings ten years ago. The comparison:
In the summer of 1936, Major Bowes led with 23.7; eleven other shows rated better than 10. In 1943, the top was the Walter Winchell program, with 16.3; six others were over 10. This summer, Mr. District Attorney was high, with a mere 10.8; only one other, Suspense, was over 10.
*The percentage of listeners tuned to a program, as estimated by a telephone poll of 1,350 radio owners in...
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