In U.S. newspapers last week, big bold advertisements for mammoth summer clearance sales fought for space with the chichi ads of the new fall fashion collections. Big & little stores everywhere were trying desperately to unload their wartime inventories. They were also trying to prove to their somewhat skeptical customers that current fashions according to the L85 fabric-conservation order are really haute couture.
Meanwhile the two major fashion magazines described the new fashions. Said Vogue: "New York fashion houses . . . have staged a sort of bloodless silhouette revolution . ....
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