Radio: Soap Singer

For 14 years Tenor Jack Smith has sung on the air almost as often, but neither as well nor as profitably, as Bing Crosby. An old radio hand at 29, Jack Smith has never had a sponsored show of his own, has sung for his supper on scores of sustaining programs. Last week, the biggest spenders in radio, Soap Makers Procter & Gamble, gave him one of radio's best spots: a four-times-a-week Jack Smith Show (CBS, 7:15—7:30 p.m., E.W.T.).

In putting Jack Smith* in a spot that the Sinatras, Comos and Haymeses might well covet, P & G were counting on the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!