RETAIL TRADE: Low Bow

RCA Victor last week made a low bow to a competitor whose existence it had pointedly ignored. On display for RCA distributors last week went new radio-phonograph combinations which will play not only RCA's 45 and the standard (78 r.p.m.) record, but Columbia's 33⅓ r.p.m. long-playing record as well. The phonographs will be on sale early next year.

Record dealers knew the reason for the switch: LP records, made not only by Columbia but by 21 other manufacturers, have been outselling RCA's 45, although RCA sales have been picking up since its new promotion campaign (TIME, Sept. 5). Announcement of...

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