In their tooth & nail fight against nationalization of their industry (TIME, Aug. 29), Britain's leading sugar refiners, Tate & Lyle, were helped by a champion as ubiquitous and eloquent as Colonel Blimp ("Gad, sir, the Americans should be forced to pay us the money we owe them!") or long-nosed, war-born Mr. Chad ("Wot, no bacon & eggs?"). The free-enterprise champion was Mr. Cube, a personable lump of sugar invented by a 30-year-old ex-newspaperman and psychological warfare expert named Roy Hudson. On millions of sugar cartons, thousands of posters, pamphlets and ration-book covers, Mr. Cube's expressive face and thin, agile limbs...
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