Cinema: The Deluge

At first, in Hollywood's golden sky, it looked like a cloud no bigger than a publicity man's handout. But by last week it was a fat thunderhead of pressagentry that threatened to soak the U.S. right down to its grass roots. Paramount called it a "motion picture merchandising method...which sets a completely new standard in harnessing opinion-influencing power to film promotion."

The picture in the cloud, Samson and Delilah with Victor Mature and Hedy Lamarr, will not be released until January, but last week Producer Cecil B. DeMille's special emissary, Actor Henry Wilcoxon, had left Hollywood to turn on the downpour in...

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