Business & Finance: Moppets' Stampede

As a hard-riding, straight-shooting cowboy, William ("Hopalong Cassidy") Boyd has been the star of dozens of B movies. Last week, as Cowboy Boyd strode into New Orleans' D. H. Holmes department store, the fanfare would have done justice to a Technicolored A production. He was there to plug his Hopalong Cassidy boots, spurs, shirts, toy guns and some 37 other cowboy items for moppets, and 50,000 fans and customers were on hand to say howdy.

As boss of Hopalong Cassidy Enterprises, which gets an average 5% royalty on all sales of Hopalong cowboy goods,...

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