A Letter From The Publisher, Aug. 29, 1949

Dear Time-Reader

By now four of the six slogans on this page may be familiar to you. You will find the fifth on pages 42 and 43 of this issue; the sixth will appear in TIME'S issue of Sept. 12. With the illustrations and the accompanying text they constitute a series of advertisements about advertising that will have appeared in a total of 41,000,000 copies of TIME, LIFE and FORTUNE by the time the last advertisement has been published.

The purpose of this series is simply to give as many people as possible more information about the way advertising works in the...

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