Religion: Efficiency Expert

As he lay awake in his sleeper berth, a New England businessman pondered the problem of reconciling his business and his God. When he got back to Bristol, R.I., William H. Smith went to his boss (who is also his brother) and said: "Business is rather a selfish institution. What can we do that is unselfish?" He had an answer ready for his own question: hire a clergyman, at company expense, to further Christianity in New England.

Maurice C. Smith Jr., community-minded president of the Bristol Manufacturing Co. (sneakers and rubber stamps), liked the sound of brother Bill's idea. Last week he...

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