For the Pregnant & Plump

"I just saw Peggy coming out of Lane Bryant's."

"Really? I didn't know she was having a baby."

Chances were only one in twenty that Peggy was having a baby, but Manhattan's Lane Bryant store is so famed for its maternity clothes that a visit there almost automatically lands a woman in Winchell's column. Actually, Lane Bryant, Inc., which has 22 other retail shops and a big mail-order plant to boot, does 95% of its $41 million annual business in non-maternity wear. Its chief stock-in-trade is the legitimate offspring of its maternity wear:...

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