DRUGS: Quiz Kid

Small, dark Lewis Judah Ruskin was a drugstore stockboy in Chicago when his father gave him a cryptic warning: "You'll never be successful; ambitious men never are." Lewis shrugged, and set out to become the "General Motors of the drug and cosmetic industries."

Last week, 25 years later and $10 million richer, Lewis Ruskin was well on his way. He wound up a deal that made him one of the top powder-&-perfume men in the U.S. The deal: a 30-year contract with the Evelyn Westall Co. of New York (White Shoulders, Menace and Gay Diversion perfumes). For the "world...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!