Radio: Air Castle

Sick & tired of conventional radio, some 125 Washingtonians* put up $100,000 for a "station for intelligent listeners," hired FCC analyst Edward Brecher (who helped put together the FCC's famed "Blue Book") to run the show. Last week station WQQW began broadcasting according to its owners' lights: ¶ No plug-uglies or singing commercials; only four one-minute commercials an hour (says Manager Brecher: "We believe that a listener is entitled to a program after every commercial").

¶ No patent-medicine ads unless approved by the station's medical advisory committee.

¶ No soap operas; instead, a weekday...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!