VIP In Civvies

In the armed services, VIP means "very important person." It means the same thing to Manhattan's VIP Service, Inc., run by a fast-talking ex-Navy officer, William Jeremiah Murphy, and his wife Charlotte Morgan, both 32. Principal stock-in-trade of VIP: red carpeting for the VIPs of U.S. business. By last week, exactly one year after VIP Service was started, Bill Murphy was on his way to becoming a VIP himself. His service was rolling out red carpet at the rate of $100,000 a year.

Murphy clients are a dozen-odd industrial VIPs (Westinghouse Electric, Pacific Mills, Columbia Broadcasting) and some 250 individual...

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