Manhattan's huge Gimbels department store had big news and bought big ads to tell it: GIMBELS HAS NYLONS. Gimbels had 26,000 pairsa tantalizing drop in the bucket in the face of the public's raging thirst. So, said Gimbels' ad: "Don't think we want to run this advertisement. . . . Come if you must. [But] we've taken this large space to point out how uncomfortable you will be. . .
"Don't be upset if some gentlewoman barks your shins, tickles your tibia, or thwacks your fibula. Don't come at all unless your strength is as the strength of ten because your...
To continue reading:
or
Log-In