MODERN LIVING: Defense in Depth

Manhattan's huge Gimbels department store had big news and bought big ads to tell it: GIMBELS HAS NYLONS. Gimbels had 26,000 pairs—a tantalizing drop in the bucket in the face of the public's raging thirst. So, said Gimbels' ad: "Don't think we want to run this advertisement. . . . Come if you must. [But] we've taken this large space to point out how uncomfortable you will be. . .

"Don't be upset if some gentlewoman barks your shins, tickles your tibia, or thwacks your fibula. Don't come at all unless your strength is as the strength of ten because your...

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