Into Killian's department store in Cedar Rapids, Iowa last week bustled thousands of women to get something for nothing. The "something" was a small orchid. In three days, Killian's gave away 10,000, and pushed sales 53% above normal volume.
Killian's was not the only store to discover that free flowers attract bargain-hunting females. In Manhattan, James McCreery & Co.'s department store holds an orchid day once a month, hands out 100,000 free blossoms a year. When Chicago's Spiegel, Inc. opens a new retail store in its widespread chain, it pins orchids on its women customers.
Doc & Dible. This blossom boom has...
To continue reading:
or
Log-In
