Cinema: Sureseaters

In movie trade lingo, a sureseater is a small "art" theater specializing in upperbrow films for upperbrow audiences. The word was originally used to suggest that every seat is sure to be filled. A skeptical Hollywood crack favors another interpretation: whenever you go, you are sure to get a seat. Last week the Hollywood joke rang hollow; having grown in a year from 226 to 270, U.S. sureseaters were booming. Symptoms:

¶The Selznick Releasing Organization had turned down a chance to book the British-made The Fallen Idol into Manhattan's 6,000-seat Radio City Music Hall, instead waited patiently to put it into the...

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