SELLING The Old Fashioned-Way
To pep up sagging refrigerator sales this summer, Joske's of Texas, a subsidiary of Allied Stores in San Antonio, went back to old-fashioned selling methods. Sales Promotion Vice President Jim Keenan plugged Frigidaires in splashy newspaper ads, cut out down payments and sent his 80 salesmen out to ring doorbells. Some used the old trick of following an ice wagon down the street to find householders still using iceboxes. One man stayed out so many nights selling that he finally decided to take his wife along: she talked to housewives while...
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