REAL ESTATE Moving Day
For a long time, Lever Bros.' Missouri-born President Charles Luckman has been itching to move his headquarters out of tree-shaded Cambridge, Mass. He wanted to take his staff down to New York, to the market place, where it would be close to the advertising agencies that spend some $12 million of Lever money every year. He also wanted to build a new $6,000,000 Lever House and gather the top management of Lever and its three U.S. subsidiaries under one roof.
Chuck Luckman, no man to tip his hand to real estate speculators,...
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