Cinema: $10 Million Newcomer

U.S. movie exhibitors were fed up with playing the villain's role. For years, and as recently as LIFE'S Round Table on the movies (TIME, June 27), they had heard familiar squawks from Hollywood: theater owners take most of the film industry's profits, run the fewest risks and keep its output down to mediocre level by calling the turn for the moviemakers.

Last week, partly to get some attention for advice that they claim goes unheeded in Hollywood, a powerful group of exhibitors offered to risk at least $10 million. In Manhattan, representatives of 25 independent theater chains with some 1.500 houses organized...

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