Gargantua's Baby

With competition in the U.S. television industry growing hotter by the day, manufacturers were cudgeling their brains for new ways to trim costs and prices. In Chicago, Admiral Corp.'s quick-stepping President Ross Siragusa thought he knew a good way to do it. On the big, fancy-looking console jobs, about one-third of the cost went into furniture. Why not start cutting there?

Siragusa talked it over with his younger brother Dominic, 35, who runs Chicago's Molded Products Corp. For $90,000, Dominic had picked up a huge, 2,000-ton-pressure hydraulic molding press which had once stamped...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!