With competition in the U.S. television industry growing hotter by the day, manufacturers were cudgeling their brains for new ways to trim costs and prices. In Chicago, Admiral Corp.'s quick-stepping President Ross Siragusa thought he knew a good way to do it. On the big, fancy-looking console jobs, about one-third of the cost went into furniture. Why not start cutting there?
Siragusa talked it over with his younger brother Dominic, 35, who runs Chicago's Molded Products Corp. For $90,000, Dominic had picked up a huge, 2,000-ton-pressure hydraulic molding press which had once stamped...
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