The Press: Magical Allure

The trick had been turned before, but seldom with such lasting effect. To get out scented full-page ads plugging the "magical allure of Dana's Tabu perfume," printers at the Detroit News last week mixed 40 Ibs. of perfume oil with their printer's ink. The heady scent drifted out of the press room and into editorial and advertising offices, where it lingered lovingly on staffers' clothes and hair. The News ran its air-conditioning system full-blast but the smell hung on for two days. The disenchanted advertising manager grumped: "This newspaper plant smells like a bawdy house. I'm afraid to go home tonight."


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!