Medicine: Less Irritation, Please

No one knows to what extent cigarettes irritate the throat. But one thing is certain: cigarette advertising irritates the Journal of the American Medical Association.

Last week* the Journal complained that advertising is leaning heavily on references to the medical profession, with more & more emphasis on throat irritation. Huffed the Journal: "It would be difficult indeed to differentiate between the irritation caused by the smoking of cigarettes and that caused by various bacteria, chemicals or heat." If the cigarette companies do not mend their talk, it hinted darkly, the Government might crack...

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