Soap in Your Eye?

The one thing television is not doing is standing still. Last week, speaking to a meeting of advertising men, NBC's President Niles Trammell gave TV a generally good report card. He had a couple of surprises and one mildly alarming prophecy. Items:

¶I In the last 90 days, NBC has more than doubled its TV network sponsors. ¶ Sports have dropped, in the last year, from 53% to only 27% of the schedule on three of New York's major stations. Big-league baseball, once thought to be TV's top draw, now rates a poor second to variety shows competing at...

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