The Story Of An Experiment: The Balance of Hours

That is the Newsmagazine's job. TIME'S subtitle contains another important word—Weekly. That is what gives TIME the hours it needs to present the news with sense-making background. That the news in TIME reaches the reader later than newspapers or radio might bring it is an obvious disadvantage to him. Only if its presentation of news is better than the newspaper reports (i.e., sharper in detail, keener in insight, easier to read, understand and remember), can TIME overcome the disadvantage of being "late." When the advantage outweighs the disadvantage, TIME has a value; when it doesn't, TIME hasn't. That is the challenge...

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