"People," said Briton Hadden, "talk too much about what they don't know."
When Hadden and Henry R. Luce, TIME'S cofounders, got down to writing a prospectus for the Weekly Newsmagazine, they put this thought in politer language. Said their prospectus:
"People in America are, for the most part, poorly informed.
"This is not the fault of the daily newspapers; they print all the news.
"It is not the fault of the weekly reviews; they adequately develop and comment on the news.
"To say with the facile cynic that it is the fault of the people themselves...