MANNERS & MORALS: Revolution

For two decades, U.S. women had been striving for what fashion writers called the "American Look." This called for a certain litheness, a casual jauntiness, a healthy complexion, broad shoulders and, above all, slim hips. In pursuit of such lean, athletic elegance, women zipped themselves into elastic girdles, consigned themselves mercilessly to seven-day diets, rolling machines, long walks and meditation over calorie charts. At the same time, they luxuriated in what was known as "freedom of movement"; no joke tickled female audiences quite so much as references to corsets and the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!