ADVERTISING: Rhymes on the Road

"Slow down, Daddy, slow down!"

"Who has to go now?" rasped Peter Mathews as he eased up on the gas. But this time he was wrong. As he slowed down, the youngsters chanted the legend on the staggered signs along the road:

No lady likes ... to dance or dine ...

Accompanied by ... a porcupine

Burma-Shave

Such fresh little jingles, which Mathews and other U.S. motorists have found a bright spot in the monotony of driving, have been an even brighter spot to the Burma-Vita Co., makers of Burma-Shave. Thanks to this...

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